the story

I was going to be a lawyer.

But my senior marketing thesis project introduced me to the idea you could be both logical and conceptual. Where, when you blended strategic rigor with the magic of ideation, powerful solutions would come to life.

Needless to say, I never made it to law school.

From developing Pokemon’s first ad campaign to re-introducing the Chuck Taylor as a pop culture icon, a couple of Super Bowl ads and some adventures in the technology sector, I have had the opportunity to work with amazing teams and build lasting legacies for iconic brands.

During my journey, I found one of my unique skills was seeing the clarity in the complex. To be exceptional at asking the right questions (and listening for the answers) at the right time, pushing on existing boundaries, inspiring the ideas and the actions needed to create Change.

This is at the core of rigor+magic’s secret sauce.

Today, my team works exclusively with open-minded organizations and leaders to overcome their ‘elevation challenge.’ The experience is intense, direct and, at times, blunt. But it creates results in a collaborative, positive and energizing way. We will address hard truths, while creating immediate positive momentum, an actionable game plan and an even stronger sense of Purpose.

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about the founder


Erick Soderstrom leveraged his business acumen, insight-based ideation and laser-focused operational expertise to help large and small companies achieve next level leaps forward through transformational marketing solutions for over 30 years.

He was a primary architect in the re-emergence of Converse, one of the world’s most iconic pop culture brands. At Motorola, he played a significant role during the company’s technological pivot to Android by defining the company’s new brand architecture. As Head of AT&T’s Brand Management & Advertising, his focus included the strategic and creative development of the “Network of Possibilities” innovation brand platform.

As head of Global Marketing, Erick helped take Domo, a Business Intelligence SaaS platform, public by refining its value proposition and creating its Enterprise marketing strategy across all regions.

Erick was also the CMO-in-residence for the Muscular Dystrophy Association, where he helped the organization create a new funding model and “digitize” the marketing organization.

If I’m curt with you it’s because time is a factor. I think fast, I talk fast and I need you guys to act fast if you wanna get out of this. So, pretty please… with sugar on top. Clean the f**king car.

– Winston Wolf, Pulp Fiction