Classically trained
street smarts
After 30+ years in marketing and strategy, I started Rigor & Magic for three reasons:
Regardless of industry, or current marketing trends, the most important thing is to understand your unique intrinsic value and put that at the core of everything you do. Most companies confuse ‘what they make’ with ‘why they matter’ and miss the opportunity for greatness.
In a world full of data, insights, opinions and trends, the real superpower is being able to distill and synthesize all of it into clear and purposeful thinking that creates results.
Too often tactics get disconnected from the objective. Making sure you are consistently answering “what do we need to accomplish” before you act is critical to creating lasting results.
I find more fulfillment in the building of things than the managing of things
I believe my three decades of experience could be useful for the next group of leaders, creators and organizations as they plan out their success.
My professional journey has given me a Brand of Experience—call it Left Brain/Right Brain, Operational/Creative—that I feel is unique. I do (and say) things differently than most. I’m going to push things around, look in the corners and ask the uncomfortable questions.
But I guarantee we will find some good stuff and I will give you actionable blueprints to do your thing.
ABOUT THE FOUNDER
For over 30 years, Erick Soderstrom leveraged his business acumen, insight-based ideation and laser-focused operational expertise to help large and small companies achieve next level leaps forward through transformational marketing solutions.
He was a primary architect in the re-emergence of Converse, one of the world’s most iconic pop culture brands. At Motorola, he played a significant role during the company’s technological pivot to Android by defining the company’s new brand architecture. As Head of AT&T’s Brand Management & Advertising, his focus included the strategic and creative development of the “Network of Possibilities” innovation brand platform.
As head of Global Marketing, Erick helped take Domo, a Business Intelligence SaaS platform, public by refining its value proposition and creating its Enterprise marketing strategy across all regions.
Erick was also the CMO-in-Residence for the Muscular Dystrophy Association, where he helped create a new funding model and “digitize” the marketing organization.
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If I’m curt with you it’s because time is a factor. I think fast, I talk fast and I need you guys to act fast if you wanna get out of this. So, pretty please… with sugar on top. Clean the f**king car.
”
– Winston Wolf, Pulp Fiction